The Business Success Study


The Advice Business Success Study “with or without crisis”  is an empirical assessment of the economic and business theory, developed by ADVICE. According to this theory, companies are always successful because they have incorporated into their DNA the parameters of success in business.

Success with or without crisis is an empirical validation of the success of a company, three-ways:

  • Office study: theory of success and its parameters,
  • Survey among stakeholders, experts in each company and industry analyzed,
  • Survey among economists.

The great use of the study is the quantitative measurement of the contribution made to the success of a company of its different departments such as sales, marketing, P.R, branding, reputation, etc.

In 2011 and 2012 over thirty companies from different industries have validated this hypothesis and theory study, highly relevant to business managers.